Port Harcourt, a major oil and gas hub in Nigeria, offers various outdoor advertising formats designed to reach its diverse population of professionals, students, and businesspeople. The city’s vibrant commercial activity and heavy traffic make it a prime location for outdoor advertising.

Outdoor Advertising Formats in Port Harcourt:

1.⁠ ⁠Lamp Post Banners

Single-sided banners are placed along busy roads such as Aba Road and Ikwerre Road, offering visibility to one side of the traffic flow. Double-sided banners, found along East-West Road and Olu Obasanjo Road, provide exposure from both directions, maximizing visibility. Illuminated banners in high-traffic areas like GRA Phase 2 and Trans-Amadi Industrial Layout stay visible at night, ensuring consistent engagement even after dark.

2.⁠ ⁠Billboards

Standard billboards, including large 14ft x 48ft static displays, are located in commercial areas like Mile One Market, Rumuola, and Old GRA, ensuring that they capture attention from pedestrians and motorists alike. Digital billboards are prominent in areas like Aggrey Road and Azikwe Road, offering dynamic, rotating content that effectively engages modern audiences. Wall-mounted billboards are positioned on buildings along Stadium Road and Mgbuoba Road, providing direct exposure to busy pedestrian and vehicular traffic.

3.⁠ ⁠Bridge Panels

Pedestrian and vehicular bridge panels can be found on key bridges, such as the Eleme Flyover and Rumuokoro Bridge, ensuring maximum visibility to both commuters and passersby.

4.⁠ ⁠Bus Shelter Advertising

Bus shelters at strategic locations, including Rumuokoro and Elelenwo, offer targeted advertising opportunities that reach commuters and pedestrians waiting for public transport.

5.⁠ ⁠Building Wraps

Large-format building wraps cover prominent buildings along Aba Road and D-Line, providing large-scale visibility to both pedestrians and motorists, enhancing brand exposure.

6.⁠ ⁠Vehicle Branding

Public transport branding on buses, taxis, and tricycles (keke) is widespread across areas like Rumuola, Diobu, and Choba, ensuring that your message reaches a wide audience as these vehicles travel across the city.

7.⁠ ⁠Billboard Gantries

Billboard gantries are strategically located on major roads such as the Port Harcourt-Aba Expressway and the Airport Road, ensuring that large numbers of motorists and passengers are reached.

8.⁠ ⁠Roadside LED Screens

Roadside LED screens are highly effective in commercial hubs like GRA and Trans-Amadi, where they display dynamic, high-quality content that captures the attention of passersby and drivers.

These outdoor advertising formats in Port Harcourt offer businesses a range of opportunities to reach their target audiences, ensuring extensive brand visibility across the city.