Kaduna State offers a variety of outdoor advertising formats that cater to both urban and suburban audiences, effectively reaching commuters, pedestrians, and residents across the state.

Outdoor Advertising Formats in Kaduna State:

1.⁠ ⁠Lamp Post Banners
– Single-sided Banners: Strategically placed along major routes like Ahmadu Bello Way and Independence Way in Kaduna City, these banners offer targeted visibility.
– Double-sided Banners: These banners, placed on highways such as Kaduna-Zaria Expressway and Sultan Bello Road, provide exposure from both directions for optimal reach.
– Illuminated Banners: Located on roads like Kachia Road and Constitution Road, these illuminated banners ensure visibility throughout the night.

2.⁠ ⁠Billboards

– Standard Billboards: Found in commercial areas like Kawo Market and Sabo Gari in Zaria, these large formats are typically 14ft x 48ft, ensuring that they catch the attention of a wide audience.

– Wall-mounted Billboards: Placed on prominent buildings along Ali Akilu Road and Yakubu Gowon Way, these vertical billboards are great for targeting high-traffic pedestrian and vehicular areas.

3.⁠ ⁠Bridge Panels

– Pedestrian and Vehicular Bridge Panels: Found on overpasses and pedestrian bridges across major roads like Kachia Road, bridge panels allow advertisers to engage both pedestrians and drivers effectively.

4.⁠ ⁠Bus Shelter Advertising

– Bus Shelters: Located at key bus stops such as Kaduna Central Bus Park and Rigasa train station, bus shelter ads offer a direct way to reach commuters and waiting passengers.

5.⁠ ⁠Building Wraps

– Large-format Building Wraps: Used for prominent visibility on multi-story buildings in key areas like Sabon Tasha and Tafawa Balewa Way, these massive outdoor ads create a strong visual impact.

These outdoor advertising formats in Kaduna State are designed to deliver high visibility and extensive reach, ensuring that brands effectively connect with their target audiences.