Ibadan, one of the largest cities in West Africa and a major cultural and commercial hub in Nigeria, offers a range of outdoor advertising formats. These formats allow businesses to engage with a diverse audience that includes professionals, students, and traders across the city’s bustling urban areas.

Outdoor Advertising Formats in Ibadan:

1.⁠ ⁠Lamp Post Banners

Single-sided banners are commonly found along busy roads such as Dugbe Road and Mokola Roundabout, targeting one side of the traffic flow for focused messaging. Double-sided banners, installed along major roads like the University of Ibadan Road and Ring Road, provide dual-direction visibility, ensuring your advertisement is seen by vehicles and pedestrians coming from both directions. Illuminated banners in high-traffic areas like Challenge and Bodija remain visible at night, offering enhanced engagement during evening hours.

2.⁠ ⁠Billboards

Standard billboards, including large 14ft x 48ft static displays, are located in key commercial areas like Agodi Gate, Dugbe, and Iwo Road, providing excellent visibility to large audiences. Digital billboards in highly trafficked locations such as Ring Road and Ojoo offer rotating dynamic content that captures the attention of a modern, mobile audience. Wall-mounted billboards are installed on buildings along UI-Sango Road and Yemetu, offering direct exposure to both pedestrian and vehicular traffic.

3.⁠ ⁠Bridge Panels

Pedestrian and vehicular bridge panels are positioned on major flyovers, such as the Mokola Flyover and the Challenge Flyover, ensuring that your brand captures the attention of both passing pedestrians and motorists.

4.⁠ ⁠Bus Shelter Advertising

Bus shelters located at major transit points such as Challenge, Ojoo, and Orita Challenge offer targeted exposure to commuters and pedestrians waiting for public transportation.

5.⁠ ⁠Building Wraps

Large-format building wraps cover prominent structures in busy areas like Dugbe and Bodija, providing expansive visual displays that capture attention from a distance.

6.⁠ ⁠Vehicle Branding

Public transport branding on buses, taxis, and tricycles (keke) is highly effective in areas such as Iwo Road, Dugbe, and Agbowo. This mobile advertising format ensures broad reach as vehicles travel across the city.

7.⁠ ⁠Billboard Gantries

Billboard gantries are strategically located on major highways such as the Lagos-Ibadan Expressway and the Ibadan-Ife Road, providing massive overhead visibility to a large number of motorists and passengers.

8.⁠ ⁠Roadside LED Screens

Roadside LED screens are positioned in high-traffic commercial areas like Challenge and Dugbe, offering vibrant and dynamic content that draws the attention of both drivers and pedestrians.

These outdoor advertising formats in Ibadan provide businesses with opportunities to connect with a wide range of audiences, ensuring extensive brand visibility and engagement across the city.