Best For
Targeted Advertising: Ideal for businesses that want to reach specific demographics by placing ads in areas where their target audience is most likely to be found, such as fashion brands advertising in malls or travel agencies promoting services at airports.
Contextual Relevance: Perfect for campaigns that benefit from being tied to a particular setting, like fitness products advertised in gyms or tech products in electronic stores.
Best For
Product Launches or Promotions: Place-based formats are ideal for product launches or time-sensitive promotions, allowing brands to deliver messages at the right moment and in the right setting to maximize impact.
Best For
Local Businesses: Great for small or local businesses aiming to increase brand awareness within their community by advertising in familiar locations, such as local restaurants, cinemas, or transit stations.
Best For
High Engagement Areas: Suited for high-traffic environments where people spend time, such as shopping centers or waiting areas, where they are more likely to notice and engage with the advertising.