Classic (Static) Billboards
Description: These are the traditional, non-digital billboards that display a single printed advertisement. They are typically large and placed in high-traffic areas like highways, roadsides, and near airport entrances.
Best For: Long-term brand awareness and high visibility.
Features: Durable, static, and often illuminated for night-time visibility.
Digital Billboards
Description: These are electronic billboards with LED screens that can display multiple advertisements on rotation or dynamic content such as videos, animations, or changing images.
Best For: Dynamic and engaging content that can be updated remotely and in real-time.
Features: High flexibility, real-time updates, multiple ads per day, and strong visual impact.
Wallscapes
Description: These are large advertisements displayed on the sides of buildings or other structures, often found in city centers or near major transportation hubs like airports.
Best For: Major urban areas where building surfaces can be transformed into giant ad spaces.
Features: Large scale, long-term campaigns, and highly visible in crowded areas.
Interactive Billboards
Description: These billboards engage viewers through interaction, often incorporating technology such as touch screens, sensors, or augmented reality (AR).
Best For: Innovative campaigns that want to engage the audience directly.
Features: Engaging, tech-driven, suitable for experiential marketing.